PRIVACY POLICY

PRIVACY POLICY

[Last Updated: 04 Aug 2026]

• Introduction and Scope of this Privacy Policy

This Privacy Policy applies to our data collection and privacy practices in connection with any individuals, including representatives of prospects and potential business partners, who access and use our website, available at: https://shelfietech.com/ (respectively, “website” and “user” or “you”), as well as in connection with communications with us and interactions with our digital campaigns promoting our website, services, and business operations.

• Privacy Policy Amendments
• Data Controller, Contact Information and Data Protection Representative
• The Data Sets Collected, Purposes of Use and Lawful Basis

Depending on your interaction with us and our website, we collect certain information that may be classified as Non-Personal Data or Personal Data, as follows:

 “Non-Personal Data” means information that is non-identifiable and anonymous. We are not aware of the identity of the individual from whom such Non-Personal Data was collected, and we are not able to link this information to an individual using reasonable means. Non-Personal Data may include technical information such as the type of operating system and browser, type of device, and your actions on the website all when collected on an aggregate basis or otherwise not combined with any identifiers.

“Personal Data” means information that identifies an individual or may with reasonable effort identify an individual.

Below you will find details regarding the types of Personal Data we collect, how and for which purposes we use your Personal Data, and our lawful basis for processing Personal Data (subject to the GDPR, if applicable). In jurisdictions where consent is the only or primary legal basis for collecting certain data, we collect such data based on your consent.

Please note that the actual processing operation for each purpose of use and lawful basis, as we detail below, may differ. Such processing operation usually includes a set of operations made by automated means, such as collection, storage, use, disclosure by transmission, erasure, or destruction, and is based on the same lawful basis as stipulated below. In addition, we may process certain Personal Data, based on our legitimate interests, to prevent potentially prohibited or illegal activities, fraud, misappropriation, infringements, identity theft, and any other misuse of our website, to enforce our other policies, and to take precautions against legal liability.

• Online Identifiers and Usage Data:

Types of Personal Data

When you access and otherwise interact with our website or digital campaigns, we collect online identifiers associated with your browser or device, such as Internet Protocol (IP) address, Cookie ID, user agent, and similar online identifiers (collectively “Online Identifiers”).

Online Identifiers are further used to generate certain information, for example, IP address can be used to extract your approximate location (e.g., country).

Further, we collect information related to your actions or interactions with our website and digital campaigns, for example, the time and date of access or interaction, duration, the URL of the webpage you viewed, clickstream data, crash and error data, browser and language preference settings, and similar information. We may also use tools on our website that provide us with information and insights, such as the advertising campaign through which you reached our website (collectively, “Usage Data”). Where such Usage Data is associated with an Online Identifier, it is processed by us as Personal Data.

Purposes of Processing

We collect and use Online Identifiers and Usage Data for the following purposes:

• To operate and enable the proper functionality of our website, including to secure our website and prevent fraud or other malicious conduct, to detect errors, for debugging and to resolve such technical issues.
• For internal analytic purposes and to enhance and improve our website and its content, as well as the way we offer it. For example, we use Online Identifiers and Usage Data to understand how users use our website or the most viewed content and pages.
• To advertise and promote our website, business operations and services. This includes to serve ads on third party platforms across the web, as well as targeted ads (further depending on your browser and cookies setting and preferences) and to measure effectiveness of, and improve, our ads and marketing campaigns, for example, to track conversions (how many users reached our website or contacted us), build targeted audience and remarket our website and services.

Lawful Basis under the GDPR

Online Identifiers and Usage Data collected through cookies or other similar technologies that are strictly necessary for the proper and basic operation of our website, including for essential security purposes, will be processed by us based on our legitimate interests.

Online Identifiers and Usage Data collected for analytics and marketing purposes through our use of third-party cookies or other similar technologies, will be processed by us based on your consent, when required by applicable law.

You may withdraw consent at any time by

For additional information regarding our use of cookies and the choices you can make, please see Section 6 of this Privacy Policy “Our Use of Cookies and Tracking Technologies”.

• Contact Information and Contact Communications:

Types of Personal Data

If you contact us, either through online forms available on the website or through other means we make available through our website (such as by sending us an email), if you sign up to receive marketing communications or newsletters from us, or if you request or schedule a demo, you will be asked to provide us with your contact information, which, depending on your interaction with us, may include your name, telephone number, email address or business email address, your organization, and your profile or account on social media platforms. In addition, we may use business intelligence tools and services to obtain the contact information of representatives of potential business customers or partners, as set forth above (“Contact Information”).

We will further process and store the content of communications with you, and may also process data related to these communications, such as interactions with email correspondence (including access time and date), etc. (collectively “Contact Communications Data”).

Purposes of Processing

We collect and use Contact Information and Contact Communications Data for the following purposes:

• To respond to your inquiry or request, for example, send you the information you have requested, etc.
• For business prospects or partners, we may use your Contact Information for direct marketing purposes, including sending you marketing materials related to our business operations and services, where you have shown interest in our products or services, special opportunities, and similar offerings, or otherwise, subject to applicable laws, contacting you to explore potential business opportunities and offering you information regarding our services that we think may be of interest to you or your organization.
• To enhance and improve our marketing efforts.
• To keep internal records of our communications where we believe it is required, for example, to comply with our obligations under applicable laws, to have internal records demonstrating our compliance, to provide you with any further assistance, to record and comply with a request to unsubscribe from marketing communications, or in the event of any potential, threatened, or actual claim or dispute.

Lawful Basis under the GDPR

Contact Information and Contact Communications Data processed by us to respond to your inquiry or requests, as well as, where processed to send you information and materials you have voluntarily signed up to receive, are processed based on your consent.

Contact Information and Contact Communications Data processed by us for direct marketing purposes are processed based on our legitimate interests.

Contact Information and Contact Communications Data processed by us to improve our marketing efforts and for internal recordkeeping are processed based on our legitimate interests.

You have the right to withdraw your consent at any time. You may also opt out of our marketing communications by using the “unsubscribe” link in the body of the message or by contacting us.

• How We Collect Personal Data

Depending on the nature of your interaction with the website and with us, we collect Personal Data as follows:

• By using automated means – we may use cookies or similar technologies to gather some information automatically when you interact with our website or digital campaigns. For additional information regarding our use of cookies and the choices you can make, please see Section 6 of this Privacy Policy, “Our Use of Cookies and Tracking Technologies”.
• When you voluntarily choose to provide us with information, or when someone on your behalf provides us with information, such as when you contact us, as detailed in this Privacy Policy.
• Provided by third parties service providers we engage with – such as business intelligence services and tools.
• Our Use of Cookies and Tracking Technologies

We use “cookies” (or similar tracking technologies such as tags and pixels) on our website. The use of cookies is standard industry-wide practice. Cookies and similar technologies are small pieces of information, text, or code that a website assigns and stores on your browser while you access a website. Cookies can be used for various purposes, including for operation and security, to improve website functionality and remember preferences, for statistical purposes, as well as for advertising purposes.

The information generally collected and stored by cookies includes Online Identifiers and Usage Data (as defined in Section 4 of this Privacy Policy, “The Data Sets Collected, Purposes of Use and Lawful Basis”). 

The cookies and tracking technologies can be either placed by us (known as “first party cookies”) or by third parties whose services we use, such as our marketing partners, social media, analytic providers, etc. (known as “third party cookies”). The duration of cookies and tracking technologies – meaning the period until such are deleted – can be either when you close your browser (known as “session cookies”) or for longer periods according to their purpose and settings (known as “persistent cookies”).

Third-party advertising providers whose cookies we may use, may independently collect additional data sets, including to combine Online Identifiers and Usage Data with other information they have independently collected relating to your online interactions across their network of websites, for the purpose of enhanced targeting campaigns and personalized ads, as well as providing aggregated analytics related to the performance of advertising campaigns you interacted with. These third parties collect and use this information under their own privacy policies and are responsible for their practices.

Such third-party cookies include, without limitation, Google Analytics and Google Tag Manager (whose privacy policy is available at

The cookies preference management tool available on our website lists and details the cookies we use on our website. You may change your cookies preference at any time, including, as applicable, withdraw consent or opt-out from the processing of Personal Data through cookies for certain purposes, by using the cookies preference management tool

Most browsers will allow you to block the acceptance of cookies or erase cookies by adjusting the privacy and security settings of your web browser. Please refer to the support page of your browser to learn more.

Please note that once you choose to opt out or disable cookies, some features of our website may not operate properly.

• Disclosure Of Personal Data

We may disclose your Personal Data to third parties, including our affiliated companies, partners or service providers that help us manage our website, business operations and marketing campaigns. The categories of such third-party recipients or otherwise events in which we may share Personal Data are as follows:

• Our service providers – we share Personal Data with our service providers to perform the requested functions and services on our behalf, for example, cloud providers, analytic tools, security tools, communication management and similar tools’ providers, professional advisors, etc. These providers are prohibited from using the Personal Data we share with them for any purpose other than providing us with the requested services and we only share with them the types of Personal Data that are needed for the provision of the applicable services they provide us with.
• Marketing partners – we may share Personal Data with marketing partners we engage with or use their tools and services to market and promote our website and business operation, including for targeted advertising campaigns, for example, social media operators. The Personal Data shared may include Online Identifiers and Usage Data, (as defined in Section 4 of this Privacy Policy “The Data Sets Collected, Purposes of Use and Lawful Basis”). These marketing partners may combine your Personal Data with other data they collect independently from your visits and interactions on other websites where their tools are used or that they otherwise operate.
• Our affiliated companies and sharing in the event of corporate transactions – we may share Personal Data, internally within our company group to fulfil certain purposes for which Personal Data is collected and retained, and may further share Personal Data in the event of a corporate transaction (for example, sale of our assets or substantial part of our business, merger, consolidation, etc.). The types of Personal Data that will be shared can be any data processed by us, as needed. Our affiliated companies or acquiring company will assume the rights and obligations as described herein.
• Sharing with law enforcement or governmental authorities & to enforce our rights or for security and fraud prevention – we may disclose certain Personal Data to law enforcement, governmental agencies, or authorized third parties, to comply with applicable laws or in response to a verified request or order. We may further share Personal Data to defend our rights, enforce our agreements or policies, to investigate or prevent potential violations thereof or any alleged illegal activity or any other activity that may expose us, you, or other users to legal liability, however Personal Data will be shared solely to the extent required.

For the avoidance of doubt, we may transfer, disclose, or otherwise use Non-Personal Data, including information linked to anonymous random identifiers or aggregated in a non-identifiable way, at our sole discretion.

• Your Rights Related to Your Personal Data

Depending on your relationship with us, your jurisdiction and the data protection laws that apply to you, you have the right to control and request certain limitations or rights to be executed.

The principal rights that may apply to your Personal Data (subject to your jurisdiction and additional conditions) may include: 

• Right to be informed – you have the right to be provided with information regarding our privacy practices, including the Personal Data we collect and how we use it – as we detailed under this Privacy Policy. If you have any additional questions, you can contact us as set forth under this Privacy Policy.
• Right to access/inspect your Personal Data– you have the right to ask us to confirm whether we collect and use your Personal Data and which Personal Data we specifically hold about you, and to ask for a copy of your Personal Data or otherwise access it.
• Right to correction/rectification –you have the right to ask us to correct inaccuracies or update your Personal Data we hold or request deletion for inaccurate Personal Data, considering and subject to the nature and purposes of the processing.  
• Right to deletion/”to be forgotten”– you have the right to request the deletion of certain Personal Data we process, if specific conditions are satisfied, for example, if you think we no longer need it for the purpose we collected it; where we have used it unlawfully; where the collection was based on your consent; or where we are subject to a legal obligation to delete it. Deletion request will be subject to our rights and obligations under applicable law (for example, our legitimate interests to maintain record keeping, providing a service you requested, taking actions reasonably anticipated within the context of our ongoing business relationship with you, debugging and detecting security incidents, protecting against deceptive, fraudulent, or illegal activity; exercising rights under law, etc.). 
• Right to withdraw consent – when we collect and process your Personal Data based on your consent, you have the right to withdraw such consent at any time.
• Right to opt-out/opt-out of “sale”– you have the right to opt-out from receiving our marketing communications, if applicable, by unsubscribing through the message received. You further have the right to opt out of the “sale” of Personal Data (i.e., to opt out of targeted advertising by us) as further explained under Section 9 of this Privacy Policy “Sale” of Personal Data. We do not profile you in a manner that has a significant effect on you or other individuals, therefore we do not provide an opt-out option from such use of Personal Data.
• Right to object – you have the right to object to any use of your Personal Data which is based on our legitimate interest if you believe your fundamental rights and freedoms to data protection outweigh our legitimate interest.
• Right to restrict processing – you have the right to ask us to restrict or limit the purpose for which we process your Personal Data, where certain conditions are satisfied.  
• Data portability right – you have the right to request to be provided with a copy of your Personal Data in a portable format and, to the extent technically feasible, readily usable format that allows you to transmit the Personal Data. 
• Right to appeal or lodge a complaint– If we decline to take action on your request to exercise your rights, we will inform you within the timeframe set out under applicable law, and we will explain the justification for declining your request as well as how you may appeal, if applicable. Where applicable, we will inform you of action taken or not taken in response to your appeal, including the reasons for the decision. If the appeal is denied, you may submit a complaint to the applicable authority or Attorney General of your state.

Where the GDPR applies, you have the right to lodge a complaint with the applicable Data Protection Authority in the EU or the Information Commissioner in the UK. 

You may submit a request to exercise most of your privacy rights under applicable privacy laws by contacting us at [email protected].

We will respond and fulfill your request within the timeframe required under applicable laws. 

When you submit a request, we will take steps to verify your identity and your request by matching the information provided by you with the information we have in our records. In some cases, we may request additional information to verify your identity, or where necessary to process your request. If we are unable to verify your identity after a good faith attempt, we may deny the request and, if so, will explain the basis for denial and how to remedy any deficiencies, where applicable.

Certain rights can be easily executed independently by you without the need to contact us, and for example, you can change your preferences and opt-out of cookies including opt-out of “sale” of Personal Data (as described in section 6) and you can opt-out from receiving our marketing messages by clicking “unsubscribe” link or follow other opt-out instructions.

• “Sale” of Personal Data 

Under US privacy laws, the term “sale” refers to disclosing or making available Personal Data to a third party in exchange for monetary or other valuable consideration, including for targeted advertising purposes. We do not “sell” Personal Data as most people would commonly understand that term, i.e., we do not disclose your Personal Data in direct exchange for money or some other form of payment.  However, subject to the definition of the term “sale” under such US privacy laws, our practice of sharing the categories of Personal Data detailed above, when we use cookies or other third-party advertising services, is considered as “selling” Personal Data. The categories of Personal Data shared for this purpose include: Online Identifiers such as IP and Cookie ID; Internet and electronic network activity information (Usage Data); Geolocation data (such as country level extracted from IP) (all terms as defined under Section 4 of this Privacy Policy “The Data Sets Collected, Purposes of Use and Lawful Basis”). You have the right to opt out of such “sale” at any time by changing your preference as described in section 6.

• Retention Of Personal Data

We retain the Personal Data for as long as it is needed for the purposes for which it was collected, in accordance with applicable laws, or, where applicable, until we receive an expresses preference to opt-out or delete Personal Data by an individual. There are other circumstances in which we will retain your Personal Data for longer periods, as follows: we are required to retain the Personal Data in accordance with legal, regulatory, tax, or accounting requirements; where we determine we need to retain records of your dealings with us in the event of any complaints or in the event we reasonably believe there is a prospect of litigation relating to your Personal Data.

Without derogating from the above, except where we are required to retain Personal Data under applicable law, we may at our sole discretion, delete or amend any data, without notice, once we deem it is no longer needed.

• Data Security

We have implemented physical, technical, and organizational security measures that comply with applicable laws and industry standards intended to protect Personal Data from unauthorized access, alteration, disclosure or destruction.

Note, however, that security incidents cannot always be prevented, and we will not be held responsible for unauthorized or unintended access beyond our control. We make no warranty, express, implied, or otherwise, that we will always be able to prevent such unauthorized access or use.

Please contact us at [email protected] if you become aware of any attempt to gain unauthorized access to your Personal Data.

• Cross-Border Data Transfer

We may transfer, store or process your Personal Data in countries outside the country from which you accessed our website or interacted with us. We will take appropriate measures in accordance with applicable laws to ensure that your Personal Data receives an adequate level of data protection upon its transfer.

• Children

Our website and services are not intended for use by children, and we do not knowingly collect or maintain information about children. Please contact us at [email protected] if you have reason to believe that a child has shared any information with us.